IN ACTION Foundation SPF 40

A dewy look and subtle coverage

I have to say I was blown away with this foundation. It goes on really easily and has outstanding coverage. It is moisturizing but mattifying at the same time so it did not cake, neither did it leave my face shiny after a few hours. It lasted pretty much all day. An extra bonus is that , while the bottle contains 30mls like most foundations, it is in a tiny little squeezy plastic bottle rather than a big, heavy glass dispenser . So this is perfect for putting in your handbag or travelling . I have used foundations for up to 100£ in the past and this one is better. Wholeheartedly recommend it .

Its good coverage and i like the fact its SPF 40. Unfortunately my skin colour is too dark and it makes me look washed out. My fault . This is a good colour for white skin not half asian type skin colour. Shame.i wish i had got the darker shade.

Would recommend to anyone use it all the time

Great sports foundation, stays put, stays put, and has a high SPF. However, it doesn't spread as easily or absorb as well as the others. Not quite as good for dry skin.

This foundation is perfect for the great summer weather, athletes, swimmers, and cheerleaders. It's sweat and water resistant and also has SPF. It's also perfect for bridal makeup and photoshoots. We need lots more colors, please.

This foundation is fantastic, I use it especially when I go to the beach to hide imperfections on my body not just on my face. Water and sweat resistant.

I'm thrilled. Easy to apply and comfortable to wear. Great coverage. I'm thrilled. Smells amazing.

Love this foundation! Great flawless coverage! And it's good to know my skin is protected with the SPF 40 built in it!